For most businesses having a Facebook page is a given. I mean with an estimated 53% of New Zealand’s population recorded to have a Facebook account and spending an average of 311 minutes it would be silly not to right?
Facebook’ s popularity is apparent, with an estimated global reach or more than 750 million people it is the number one social networking site in the world. Its reach in New Zealand is ranked fourth after all the major Microsoft, Google and Yahoo sites reaching 78.8% of net users.
But even with these impressive figures, can Facebook be eternal?
Studies have shown that Facebook numbers are dropping and businesses are starting to neglect their social media presences. In New Zealand, Facebook user numbers have dropped by more than 7,080 and are on a continued decline.